Christophe Haag > Autre > Top-level communication: behind the scenes with famous French spin doctor Jacques Séguéla
17/10/11

Top-level communication: behind the scenes with famous French spin doctor Jacques Séguéla


( ! ) Notice: Use of undefined constant gSendtofriend - assumed 'gSendtofriend' in D:\wamp\www\Christophe-haag.blog\wp-content\themes\christophe_haag\loop-page.php on line 19
Call Stack
#TimeMemoryFunctionLocation
10.21154770776{main}( )...\index.php:0
20.21164772832require( 'D:\wamp\www\Christophe-haag.blog\wp-blog-header.php' )...\index.php:17
30.831939594048require_once( 'D:\wamp\www\Christophe-haag.blog\wp-includes\template-loader.php' )...\wp-blog-header.php:19
40.842839762032include( 'D:\wamp\www\Christophe-haag.blog\wp-content\themes\christophe_haag\single.php' )...\template-loader.php:74
51.064240359224get_template_part( )...\single.php:22
61.064240359728locate_template( )...\general-template.php:167
71.064540359840load_template( )...\template.php:643
81.065140367096require( 'D:\wamp\www\Christophe-haag.blog\wp-content\themes\christophe_haag\loop-page.php' )...\template.php:686
Recommender à un(e) ami(e)
Friend Email
Enter your message

Abstract

This article explores the practice of spin doctoring through the point of view of a practitioner and possible differences between France and America in that practice. We do so by reporting and analyzing an exclusive interview with famous French spin doctor Jacques Séguéla, VP of Havas, one of the world’s largest advertising and communications groups. Séguéla was involved in 20 political campaigns in France and abroad, advising, among others, French President François Mitterrand in 1981, and Israeli Prime Minister Ehud Barack in 1999. He still advises a number of politicians and top-level executives worldwide. In the interview, Séguéla talks about his life as a spin doctor, and divulges some of his best communication “tricks” through a wealth of stories and anecdotes. Following the interview, we compare Séguéla’s point of view with American spin doctoring practices. We then discuss in more depth Séguéla’s key assertions on the role of authenticity and intuition in top leaders’ communication under crisis.

Acheter l’article

Christophe Haag

" Professeur-Chercheur
à EMLYON Business School
et essayiste , mon dada,
c’est d’essayer de décrypter
une partie du Da Vinci Code
des comportements humains qui régissent la « comédie sociale » que nous jouons tous (dixit Josef Schovanec).
Voici mon univers. "

Facebook

Rejoignez moi sur

  • picasa
  • Youtube
  • Soundcloud